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for brands amongst young people, through positive impact.
Latest news
Why we need to get children and teenagers reading for pleasure again
Reading for pleasure isn’t just about getting good grades or doing homework, it’s about escaping into another world, understanding other people’s lives, and giving our minds a break from all the scrolling we do every day.
Talking money is no longer taboo, especially for younger generations
Read more to find out why younger generations are talking more about finance than their predecessors.
Team GB powers up Olympic Day with The Daily Mile takeover
Read about how we engaged over 80,000 children. 330+ schools. Olympians on the move.
Reaching 50,000 students globally with Formula E
After 4.5 turbo-charged months of planning and preparation, the team have just got back from launching a game-changing global programme for young people in Miami.
What the Lionesses’ win tells us about the power of parents, and why brands should pay attention.
The team behind the team
Yoplait and We Are Futures launch nationwide schools programme to build stronger bones
We Are Futures has teamed up with Yoplait and bestselling children’s author and dad-of-three Tom Fletcher to launch an exciting new nationwide schools programme.