Team GB & ParalympicsGB
We're transforming Team GB and ParalymicsGB's 'inspiration into action' mission by transforming young people's confidence to get active and achieve their potential.
The challenge
Team GB and ParalymicsGB wanted to extend the impact of the Olympic and Paralympic movements beyond major sporting moments and inspire more young people to develop positive lifelong habits.
Our approach
We develop and run Get Set, a national schools programme that brought Olympic and Paralympic values to life through curriculum-linked resources, athlete inspiration and practical challenges that encouraged participation, resilience and aspiration.
80%
of schools reported a lasting change to their approach to teaching movement
140,000+
young people engaged in the Milan activation
+86%
of pupils were more motivated to move more/more often