McDonalds
We transformed trust for McDonald's by transforming young people's employability, confidence and access to opportunity.
The challenge
McDonald's wanted to build stronger trust with families and local communities while demonstrating its commitment to helping young people develop the skills, confidence and aspirations they need for the future.
Our approach
Leveraging the fact that McDonald’s is one of the UK’s largest employers of young people, we created a nationwide employability and work experience programme connecting schools, communities and local restaurants. Through hands-on workplace experiences, careers insights and skills development, young people gained practical experience and confidence while McDonald's demonstrated its commitment to supporting future opportunity.
84%
of parents improved their perception of McDonald’s
as an employer
500,000
young people reached
+92%
of participants developed confidence