Lidl
We're transforming Lidl's position as a healthy family retailer by transforming young people's relationship with food.
The challenge
Lidl wanted to shift perceptions from being seen primarily as a value retailer to a brand that actively supports healthier lifestyles for families.
Our approach
We created Lidl Foodies, a national schools and families programme designed to make healthy and sustainable eating practical, accessible and engaging. Combining education, experiences and real-world incentives helped Lidl become part of families' everyday wellbeing journeys.
90%
agreed that Foodies has improved their perception of Lidl
645,000+
Families engaged
+33%
uplift in fruit and vegetable sales