Lidl
We're transforming Lidl's position as a healthy family retailer by transforming young people's relationship with food.
The challenge
Lidl wanted to shift perceptions from being seen primarily as a value retailer to a brand that actively supports healthier lifestyles for families.
Our approach
We created Lidl Foodies, a programme designed to make healthy and sustainable eating practical, accessible and engaging for young people and their families.
Through education, real-life experiences and incentives we’re helping Lidl become part of families' everyday wellbeing..
90%
agreed that Lidl Foodies has improved their perception of Lidl
645,000+
families engaged
+33%
uplift in fruit and vegetable sales