Scottish Water
We transformed water-saving behaviours by transforming young people into advocates for change.
The challenge
Scottish Water wanted to reduce water consumption and build long-term awareness of water efficiency among young people, their families and communities.
Our approach
We created Generation H2O, a national behaviour change programme combining curriculum-linked education, digital engagement and gamified experiences to inspire lasting action at school and at home.
100%
of students understand how to reduce water use
43%
of schools in Scotland take part
86%
of students influenced others to save water