Sky Arts
We transformed Sky Arts' relevance with families by transforming children's access to creativity.
The challenge
Sky Arts wanted to tackle declining participation in the arts and help more children develop creativity and confidence through accessible arts experiences.
Our approach
We created Access All Arts, a nationwide movement that brings world-class arts experiences into primary schools, inspiring children, teachers and families to embrace creativity.
2x
increase in parents seeing Sky as a positive force in society
1.2m
young people engaged
29,684
educators registered