NatWest
We transformed NatWest's community trust and relevance by transforming young people's financial confidence and future readiness.
The challenge
NatWest wanted to build trust with future customers whilst helping young people develop the financial confidence and skills needed to succeed.
Our approach
We created NatWest Thrive, a long-term financial confidence initiative combining engaging digital content, community delivery, strategic partnerships and employee volunteering. Through schools, youth organisations and grassroots partners, the programme helps young people build the confidence, skills and behaviours needed to navigate their financial futures.
74%
reported a more positive outlook on their future as a result
+1 million
young people reached annually
+87%
changed their financial behaviour as a result