Formula E
We transformed awareness of Formula E's sustainability mission by transforming young people's interest in STEM careers.
The challenge
Formula E wanted to raise awareness of its leadership in sustainable innovation while inspiring more young people to explore STEM and sustainability careers.
Our approach
We created Driving Force, a global learning programme that brought young people closer to the future of electric racing, technology and sustainable mobility through live experiences and digital content across three global markets.
50%
of participants more likely to oconsider STEM or sustainability careers
50,000+
young people reached in the first six months
+90%
of participants believe Formula E want to create a better world