The challenge

Duracell wanted to raise awareness of battery recycling and tackle the millions of used batteries sitting unused in UK homes. The brand needed a way to inspire action and help families adopt more sustainable recycling habits.

Our approach

We created The Big Battery Hunt, a nationwide schools programme that empowered young people to lead change at home. Through engaging educational activities, family challenges, interactive tools and branded recycling boxes, children became advocates for battery recycling within their households and communities.