We Are Futures ‘Generation H2O’ campaign for Scottish Water recognised in IPA Scotland creative showcase

We Are Futures is proud to announce that Generation H2O, the nationwide education and engagement campaign developed for Scottish Water has been featured in the IPA (Institute of Practitioners in Advertising) Scotland Creative Showcase.

Designed to inspire the next generation of water stewards, Generation H2O set out with a simple but ambitious mission: to make water protection exciting, relevant and shareable for young people. Working closely with schools, teachers and families across Scotland, the campaign has sparked a growing movement of young advocates championing water sustainability in their communities.

The recognition from the IPA highlights the creativity, collaboration and strategic thinking behind the programme, and celebrates the meaningful environmental impact being driven across the country.

We extend our thanks to the IPA and to Jim Kelly for spotlighting this important work and the talented teams helping shape Scotland’s sustainable future.

Read all the work showcased here.