We Are Futures responds to Becky Francis’s curriculum review: A wake-up call for brands and employers

The release of Becky Francis’s long-awaited curriculum review yesterday has sent important ripples across the education sector but its impact reaches far beyond schools. The findings offer critical insight into how the next decade of consumers, employees and culture-shapers is being moulded right now.

Far from being “just another piece of education news,” the review sets out new skills priorities, refreshed learning pathways and a reimagined approach to preparing young people for modern life and work. These shifts will directly influence the motivations, expectations and capabilities of the future workforce and the future audiences brands depend on.

Released fittingly on Bonfire Night, the review sparked immediate debate within our team of educators-turned-strategists, who recognise the profound implications for organisations aiming to stay ahead of social, cultural and economic change.

As brands consider how to engage tomorrow’s talent and consumers, the curriculum review provides a powerful blueprint for where opportunities—and responsibilities—now lie.