Fresh work, sharp thinking and the latest updates
How are you? I love you. Thank you - A review of The Annual Lecture 2024
We Are Futures Chairman Mark Fawcett shares three lessons from The Marketing Society's Annual Lecture on audience understanding, trust and personalisation.
Scottish Water launches Generation H2O by We Are Futures
Generation H₂O brings Scottish Water into classrooms with engaging resources designed to inspire young people to learn about water and sustainability.
We Are Futures podcast-led initiative Careers Unwrapped helps brands develop talent in schools
Introducing Careers Unwrapped, a new podcast from We Are Futures exploring career journeys, workplace experiences and advice for the next generation.
It’s back to school time for brands: three lessons every client looking to engage with young people should learn
Our Social Impact Barometer reveals what Gen Z expects from brands. Here are three lessons for engaging young people beyond traditional advertising.
Rishi Sunak wants everyone to study Maths to 18 – does that add up to a good plan? Why not go even further?
Could compulsory maths to 18 better prepare young people for work? We explore the benefits, challenges and need for practical numeracy skills.